Search Engine Marketing
Filed under Search Engine Marketing
Search engine marketing (SEM) is a very powerful tool for targeted web site promotion. SEM goes beyond traditional marketing methods by tapping into a wide range of web-based channels otherwise unavailable. When search engine marketing is coupled with search engine optimization services and web site design services, your web site can become a powerful web site promotion tool for attracting new prospects and retaining existing customers.
How Search Engine Marketing Works
Once your site has been optimized for natural searches, your search engine marketing services campaign should commence. Our search engine marketing services can include:
Link Building Programs. The development of links from well-established web sites is one of the major variables in attaining high search engine rankings and building relevant traffic patterns. Link building is absolutely essential to your web site’s success. Search engines like Google determine your site’s Page Rank by factoring in how many relevant web sites are linked to yours. The more quality links going to your site, the better for your site’s Page Rank and driving targeted traffic to your site. Some ways Blue Dog will build relevant, trusted web page links to your site are:
- One-way links from industry-related web sites
- High quality reciprocal links
- Back link development through industry-related directory resources
- Press Releases and/or White Paper submission
Paid Directory Listings. Submission to high quality directories can provide a good boost to your Internet Marketing Strategy. Getting your site listed with popular web directories like Dmoz.org, Botw.org and Yahoo.com will instantly provide you with high quality links which, in turn, increases your site’s Page Rank. Getting your site listed in the very best online directories requires proper research and preparation prior to submission. This is vital because a human editor (not a search engine spider) will individually review your submission, examine your web site and determine if the site is eligible for inclusion. Coresmart’s knowledgeable team can help you get your site listed with these high quality directories so your site can soar to the top.
Pay-Per-Click (PPC) Ad Campaigns with Google AdWords or Yahoo Search Marketing. Pay-per-click ad campaigns are a great way to increase targeted traffic to your site. Once a PPC campaign budget is set, usually a certain dollar amount per day, CoreSmart’s PPC ad campaign management includes assisting in account setup, researching the best keywords and phrases for your specific ad campaign, assisting in the development of marketing copy for the pay-per-click ads and managing/tracking the effectiveness of the campaign.
E-mail Marketing. In addition to search engine optimization and marketing, E-mail marketing is another way to give your web site that extra edge over the competition. Find out how affordable an E-mail Marketing campaign is for building repeat business to your web site.
Quality Matters
As with traditional marketing, it’s not all about the quantity of marketing materials you can generate—it’s about the quality of prospects that see your ads and the expertise of the firm delivering your message. The same applies with search engine marketing. Our search engine marketing services focus on putting your message in front of highly targeted prospects so you can achieve incredible results.
Blue Dog offers cost-effective, bundled SEO/SEM Packages which cover the full spectrum of your Internet Marketing Strategy. Or, check our Special Offers for any limited time offers. If you have specific marketing goals that are not covered by any of our bundled service offers, please contact us or Request a Free Quote.
