Our SEO Process
Filed under Search Engine Optimization
Search engine optimization and marketing is ever-changing and can be a complex task for most businesses. Blue Dog Web Design understands how to make your site stand out from the competition. Our integrated approach to Search Engine Optimization and Marketing ensures that every aspect of your site is at its absolute best. Our formula for search engine optimization and marketing success is broken down into four key areas:
Phase I. Research/Site Assessment
Based on an initial interview with you, a list of keywords and key phrases will be generated. We will research these keywords according to your industry, competition and your current web site to help you select the most appropriate keywords for your sitewide optimization.
During the research period, we will assess your web site with a fine-tooth comb against your competition or the top performers on a given search word or phrase to find both on-page and off-the-page techniques to improve your rankings in natural search results.
This includes assessing the following areas:
- Page titles
- Meta keywords and description
- Image ALT text
- Proper use of heading tags
- Bold or emphasized text within content
- Density of keywords and key phrases within your page content
- Review of site navigation
- Search for broken links
Based on the keywords or key phrases selected, we will also run an initial search engine ranking report which will be used as a benchmark for analyzing your site once optimization has been performed.
You will receive a complete report compiling all of our assessment results and our recommendations and schedule for optimization.
Phase II. Optimize
Based on the our assessment during Phase I, we will setup a schedule for optimization services that fits within your budgetary requirements and addresses your site’s most important optimization needs first.
Site optimization may include content revision/copywriting to improve keyword/key phrase density throughout the content, editing page titles, meta information, adding ALT text, fixing broken links, updating navigation and links on the pages, creating a site map and more.
Phase III. Promote
Now that optimization is underway, it is important to start promoting your site to increase popularity and build link partners for better page rank. Our web site promotion can include any or all of the following services:
- SE submission. Submission of site and/or specific site pages to the most popular search engines (which incidentally includes only several handfuls, rather than mass submission to every search engine there is).
- Directory submission. Submission of site to directories, industry-specific directories and paid-inclusion directories.
- Link building. Upon completion of a link popularity analysis (we review all the links coming “to” your site), setup of a link building plan where high quality, complementary web sites are asked to link to your site.
- Pay-per-click Advertising. Creation/Management of Paid Search or Pay-Per-Click ad campaigns with Google AdWords and Yahoo! Search Marketing.
- E-mail marketing. Creation/Management of a targeted E-mail marketing campaign to build repeat business/traffic to your site.
Phase IV. Analyze/Reporting
After your site has gone through all the prep work to ensure better search engine rankings and your campaigns to promote quality site traffic are in process, it is now time to start tracking the results. This is a critical step since it will measure the effectiveness of optimization efforts over time. Analysis and reporting will arm you with the information you need to keep ahead of the competition and improve weak areas of your site.
Remember, thousands of web pages are added to the Internet every day and that means your competitors are also after the same top spots as you. Regular analysis of your search engine optimization and marketing techniques will provide you the deep insight needed to continually improve your site for top rankings.
Blue Dog’s analysis and reporting services cover the following areas:
- Search engine rank monitor. Based on your keyword selection, our team will regularly monitor your site’s search engine rankings over time and against the competition. Results will be provided to you via email.
- Web traffic analysis. When search engine optimization/marketing is combined with Web Traffic Analysis, you can get a clearer picture of visitor behavior once they reach your site. This provides deeper insight into best keyword selection for your pages, what pages are the best performers, which pages may need optimizing, why visitors may be leaving your site before completing a purchase and more.
- Next steps. Based on analysis and report findings, Blue Dog Web Design will recommend the most important optimization/marketing techniques necessary to keep you on top. There’s no time to lose! Let us tailor a plan that fits your needs and budgetary requirements. Request a Free Quote or contact us today.
